Estate planning · Family law · Fifty state bars
One local campaign for your practice area, sealed for your state.
$600, once. No retainer and no subscription. One practice area, one state, one city — written to book consultations, with every disclaimer footnoted to the rule that requires it.1
The last page of every Campaign Kit is your Filing Checklist: what your firm must file with its bar, by when, and where.2
Not open for purchase yet. The free Compliance Checker opens first: it reads your firm’s own pages and names the gaps. This page collects nothing from you.
The problem
A small firm has three bad options, and the least risky one is silence.
- 01
Hire an agency
$1,500 to $6,000 a month is a partner’s salary, and the retainer starts before the first matter is signed.
- 02
Write it yourself
A page written between client matters, that reads like every other firm in the county and converts badly.
- 03
Use a generic AI tool
Fluent copy that quietly breaks rules you are personally licensed against. The tool does not know your state.
“A bar grievance is not a bad ad. So the safest-feeling choice is to publish nothing.”
Which is why so many firm sites still read like a 2011 brochure. The consequence of getting it wrong is forced removal and a mandatory CLE — so the page never goes up at all.
The whole trick
Every line carries the rule that requires it.
- Prior results do not guarantee a similar outcome.
- Required next to any mention of a past matter
Prior results disclaimer
Placed adjacent to the claim, not in a page footer.
- Attorney Advertising.
- Label, set on the first page and in the subject line
N.Y. R. 7.1
Required in New York and New Jersey.
- Board certified in estate planning and probate law.
- Specialization claim: only if the attorney is certified
Ga. R. 7.1
Answered by one field in your Brief.
- File this advertisement with the bar before it runs.
- Filing obligation, with the date on your Checklist
Fla. Bar R. 4-7.13
Florida: 15 days before dissemination. Texas: within 10 days of first use.
An illustration of the format, not of your firm. Each Kit cites the rule as published by that state’s own bar, with the date it was checked. We sell marketing assets built against published advertising rules, not legal advice.
The deliverable
What a Campaign Kit contains.
Six assets for one practice area, in one state, in one city. Delivered in the app and as a downloadable set, disclaimers already in place.
- 01
Landing Page
Written to book consultations in your city, for your practice area.
- 02
Ad Copy
Google and Meta sets, each with the disclaimer its claim requires.
- 03
Intake Sequence
The emails that answer a consultation request, and the ones that follow up.
- 04
Blog Cluster
Built on how people in your city actually search for a will or a custody modification.
- 05
Review Scripts
What to ask a client for, and how to ask it under your state’s rules.
- 06
Filing Checklist
What your firm must file with its bar, by when, and where. Dated.
The Seal
A document a lawyer would sign, not something a tool spat out.
The Seal records one fact: this Kit was generated against a named state’s published advertising rules, on a named date. It prints at the foot of the page.
If you believe a citation of ours is wrong, report it. An agent re-checks the state’s published rule within 2 business days and replies with the rule text quoted. If we were wrong, we correct the Kit and refund the $600 in full.
How it will work
Ten minutes, four of them spent watching it write.
- 01
Paste your firm’s URL
The Compliance Checker reads your home page, practice pages and fee page. No account, no email.
- 02
Read your Gap Report
Each finding is one line of your own copy, the rule it touches, and what is missing. Free, and complete.
- 03
Answer the Brief
6 fields, 5 of them already filled in from your own site. One is free text.
- 04
Open your sealed Kit
Six assets, each stamped with the state it was checked against and the date.
Two objects, no plans
Fixed price, paid once.
Campaign Kit
$600
One practice area, in one state, in one city. Six assets, sealed and dated. Permanent access.
- Every disclaimer footnoted to its rule
- Filing Checklist with your bar’s dates
- Re-sealing free for 12 months
Firm Pack
$1,500
Three Campaign Kits. For a second practice area, a second office, or the partner down the hall.
- Shown once, when you buy a second Kit
- The $600 already paid is credited
- Same Seal, same Filing Checklist
No retainer, no subscription, and nothing here expires. The free Compliance Checker and the 50-state Rule Library stay free.
Growth Sigil Media
You decide what to publish. Your name is on it, not ours.
An agency charges ten months of our price to tell you a sentence is safe in your state. A generic tool cannot tell you at all. We hand you the campaign, with the rule beside every line.
Opening soon, in this order: the Rule Library, the free Compliance Checker, then the Campaign Kit at $600.