Rule Library · Georgia
Attorney advertising rules in Georgia
What follows is what Georgia’s published rules require of a law firm’s own advertising, in the order it usually matters: the label, past results, what you may claim about specialization, testimonials, fee statements, and filing.
This is a reading of published rules, not legal advice. Your bar, and you, decide what may be published.
The rule areas
- Advertising labelnot yet verified
- We have not read Georgia’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- Prior resultsCleared
- A communication is false, fraudulent, deceptive or misleading if it is likely to create an unjustified expectation about results the lawyer can achieve. Ga. R. Prof'l Conduct 7.1(a)(2). No separate mandatory disclaimer sentence for prior results is specified in the rule text located.
- Specialization claimsCleared
- A lawyer who is a specialist by experience, specialized training or education, or who is certified by a recognized and bona fide professional entity, may communicate that specialty/certification so long as the statement is not false or misleading. Ga. R. Prof'l Conduct 7.4. Georgia does not appear (from sources reviewed) to run its own state-bar specialty-certification board comparable to Florida's or Texas's; it relies on outside 'recognized and bona fide' certifying entities.
- Bar filingnot yet verified
- We have not read Georgia’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- Testimonialsnot yet verified
- We have not read Georgia’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- Fee statementsCleared
- Any communication containing information regarding contingent fees must conspicuously present the disclaimer: "Contingent attorneys' fees refers only to those fees charged by attorneys for their legal services. Such fees are not permitted in all types of cases. Court costs and other additional expenses of legal action usually must be paid by the client." A communication using 'no fee unless you win or collect' or similar phrasing must conspicuously present the disclaimer: "'No fee unless you win or collect' [or the similar language used] refers only to fees charged by the attorney. Court costs and other additional expenses of legal action usually must be paid by the client. Contingent fees are not permitted in all types of cases." Ga. R. Prof'l Conduct 7.1(a)(5)-(6).
What changed recently
Rule text for GA 7.1/7.2/7.3/7.4 was retrieved from a third-party mirror (clarkcunningham.org) rather than a live fetch of the official gabar.org handbook text (which loaded as a table of contents only in this session); the contingency-fee disclaimer wording should be spot-checked against gabar.org's live handbook before being shown to attorneys.
Check your firm’s site against Georgia’s rules.
We read your home page and up to 4 more, then name each place your copy is missing something these rules require.