Rule Library · New Jersey
Attorney advertising rules in New Jersey
What follows is what New Jersey’s published rules require of a law firm’s own advertising, in the order it usually matters: the label, past results, what you may claim about specialization, testimonials, fee statements, and filing.
This is a reading of published rules, not legal advice. Your bar, and you, decide what may be published.
The rule areas
- Advertising labelnot yet verified
- We have not read New Jersey’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- Prior resultsCleared
- RPC 7.1(a)(2) prohibits a communication likely to create unjustified expectations about results the lawyer can achieve; an attorney or law firm may not include a quotation or excerpt from a court opinion about the attorney's abilities or legal services on a website or in advertising, per Supreme Court-approved Attorney Advertising Guidelines and RPC 7.1(a). No single fixed disclaimer sentence is mandated by rule text itself.
- Specialization claimsCleared
- RPC 7.4 governs communication of fields of practice and certification; New Jersey has its own Supreme Court Board on Attorney Certification, certifying attorneys in areas including civil trial law, criminal trial law, matrimonial law, municipal court law, and workers' compensation law. RPC 7.4.
- Bar filingnot yet verified
- We have not read New Jersey’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- TestimonialsCleared
- Governed by RPC 7.1; per the NJ Committee on Attorney Advertising Opinion 49 (issued 9/30/25), client endorsements/testimonials are permitted subject to RPC 7.1(a)'s prohibitions on false/misleading statements, unjustified-expectation statements, and improper comparisons. RPC 7.1(a); CAA Opinion 49 (supersedes Opinions 15 and 33).
- Fee statementsnot yet verified
- We have not read New Jersey’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
What changed recently
New Jersey's Committee on Attorney Advertising issued Opinion 49 on client endorsements/testimonials on 2025-09-30, explicitly superseding two older opinions, so this is a recently and materially updated area of NJ guidance; exact RPC 7.1/7.2/7.4 rule text was only partially retrieved and some sub-citations (e.g., precise paragraph letters) should be double-checked against the official njcourts.gov rule text before being shown to attorneys.
Check your firm’s site against New Jersey’s rules.
We read your home page and up to 4 more, then name each place your copy is missing something these rules require.