Rule Library · Illinois
Attorney advertising rules in Illinois
What follows is what Illinois’s published rules require of a law firm’s own advertising, in the order it usually matters: the label, past results, what you may claim about specialization, testimonials, fee statements, and filing.
This is a reading of published rules, not legal advice. Your bar, and you, decide what may be published.
The rule areas
- Advertising labelnot yet verified
- We have not read Illinois’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- Prior resultsnot yet verified
- We have not read Illinois’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- Specialization claimsCleared
- Illinois Rule of Professional Conduct 7.4(b) states: 'The Supreme Court of Illinois does not recognize certifications of specialties in the practice of law.' Ill. R. Prof'l Conduct 7.4(b). Illinois does not run its own attorney specialty-certification board; lawyers may state fields of practice under Rule 7.4(a) but must comply with the rule's limits on specialist/certification claims.
- Bar filingnot yet verified
- We have not read Illinois’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- Testimonialsnot yet verified
- We have not read Illinois’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- Fee statementsnot yet verified
- We have not read Illinois’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
What changed recently
Illinois Rule 7.2 (Advertising) was amended effective July 1, 2025, primarily to add detailed regulation of 'intermediary connecting services' (lead generators/referral platforms); the full current text of Rules 7.1 and 7.4 (needed for label, prior-results, and testimonial fields) was not retrieved within budget, so those fields are left null.
Check your firm’s site against Illinois’s rules.
We read your home page and up to 4 more, then name each place your copy is missing something these rules require.