Rule Library · Texas
Attorney advertising rules in Texas
What follows is what Texas’s published rules require of a law firm’s own advertising, in the order it usually matters: the label, past results, what you may claim about specialization, testimonials, fee statements, and filing.
This is a reading of published rules, not legal advice. Your bar, and you, decide what may be published.
The rule areas
- Advertising labelCleared
- Written solicitation letters/communications must be marked 'ADVERTISEMENT' on the envelope and communication (per interpretive comments, printed at least 1/4 inch high); email solicitations must be marked 'ADVERTISEMENT' in the subject line and at the beginning of the message. This applies to solicitation communications under Rule 7.05(b), not to general advertisements under
- Prior resultsnot yet verified
- We have not read Texas’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- Specialization claimsCleared
- A lawyer shall not advertise as a specialist except as permitted under Rule 7.04, which allows claiming certification only from an organization accredited to certify legal specialists, with the certifying organization's name included in the communication. Rule 7.04. Texas has its own program: the Texas Board of Legal Specialization (TBLS), which certifies attorneys in numerous practice areas.
- Bar filingCleared
- Yes. Except for advertisements/communications exempt under Rule 7.05, a lawyer must file a copy of the advertisement or solicitation communication, a completed application, and the required fee with the Advertising Review Committee, State Bar of Texas, no later than 10 days after the date of first dissemination. Optional pre-approval filing is available at least 30 days before first use.
- Testimonialsnot yet verified
- We have not read Texas’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
- Fee statementsnot yet verified
- We have not read Texas’s text on this rule area yet, so we will not cite a rule number for it. The bar’s own URL is in the margin.
What changed recently
The Texas Disciplinary Rules of Professional Conduct in effect are dated 'Effective March 7, 2025' per texasbar.com, indicating a 2025 amendment cycle; I was not able to fetch the full current text of Rules 7.02/7.03 (only 7.04 filing and partial 7.02 content) within budget, so testimonial and prior-results specifics for Texas are left null rather than guessed.
Check your firm’s site against Texas’s rules.
We read your home page and up to 4 more, then name each place your copy is missing something these rules require.